How staging pricing is formulated

Seven things every agent should know about how a staging project’s quoted price is determined.

Pricing is calculated based on a consideration of multiple variables.  We evaluate the cost of service execution and the cost of inventory rental.

One:

Our service fee covers our professional moving teams’ specialized skill set, operational expenses, and our expertise to craft a staging strategy that aims to present your listing at its absolute best.  Some properties may require more labor than others, and others may benefit from a hybrid of cosmetic redesign coupled with staging.  Our aim is for the right scope for the right results.

A professional staging firm prices accordingly to account for the skilled professionals time and logistical demands that make this impactful service possible.

Two:

The second component of your staging investment is the rental fee, which covers the curated inventory placed in your listing. This includes furniture, rugs, artwork, lighting, accessories, and more.

This fee is calculated as a percentage of the stager’s acquisition cost and is directly tied to both the quantity and quality of the furnishings used in your home.  Staging should elevate the perceived value of a home. Inexpensive or inadequately scaled furniture can diminish a homes perceived value.  The right approach matters.

Three.

The initial rental term for staging is typically set at 1, 2, or 3 months, depending on the stager’s business model.

For maximum impact, staging should remain in place until the purchase and sale agreement is signed. While opting for a shorter rental term may reduce upfront costs, it’s not always the best strategy for securing top dollar.

Four.

If your listing needs additional time on the market, staging extensions are available on a month-to-month basis.

Extension fees function like a rental renewal—similar to keeping a car or hotel room longer than originally planned. These fees support the ongoing maintenance and curation of high-quality inventory, ensuring a sustainable staging service.  Our furniture is our tool of the trade, and while it is reserved, it impacts our ability to take on future work.  A 30-day extension term gives us the foresight to speak to our availability confidently for new staging inquiries.

Five.

Staging is a strategic investment, backed by real numbers.

On average, transforming a luxury home’s main living spaces requires 40+ hours of work and over $30,000 in meticulously curated inventory (at retail value). And that inventory? It’s moved twice—once in and once out.

Behind the scenes, our costs include warehousing, logistics, marketing, insurance, payroll, and ongoing education—all essential to delivering the seamless, high-touch service that gets homes sold and meets our clients’ high standards for our work.

Six.

We call it a staging investment because that’s exactly what it is—an investment that delivers a measurable financial return.

Staging leads to higher sale prices, faster offers, and fewer costly price reductions.  DM me for a copy of our results deck!

It’s not an expense—it’s a high-yield strategy that maximizes your home’s value (and yes, it’s also tax- deductible)

Seven.

Pricing varies between staging companies because not all staging companies are created equal.

Our pricing reflects the quality of our inventory, the expertise of our team, and the investment in our fleet, warehousing, and logistics.  We maintain a minimum pricing and scope level so that our investment in resources is utilized appropriately.

Requests for discounts, if honored, would inevitably force a strain on the quality of our work—which benefits no one. We price our services to ensure every project receives the attention, care, and finesse it deserves.  

Properties vary, and sellers goals are different.  Set up a call at any time to talk about the right approach for your next listing, or to get prepped for your pitch.